Grateful Tree and the Fashion of Gratitude

Last year, I had the opportunity to interview Brett Clouser (of the reality show Survivor) and Courtney Schreiber of The Monument of Our Hearts (TMOOH). I was so impressed by their clothing company and their mission to "design apparel that creates conversations and empowers people to feel beautiful." In addition, they donate a percentage of their profits to different organizations that promote healthy body image. You can check out that post here (and their merchandise here). While I believe that fashion is generally created with the intention to inspire conversations about beauty, perhaps it is designers like Brett who are trying to empower people by starting different kinds of conversations that are counter-intuitive to the fashion industry's definition of beauty. 

Michelle, me, Karen- grad school friends!

It is rare to find socially conscious clothing lines, which is why I was super excited to hear that one of my friends from graduate school recently started such a clothing line- The Grateful Tree!! But the most exciting part about it is that the clothing company she started is focused on gratitude and helping others. Karen Thiel, the designer, started this company as a way to raise money for her favorite charities. In addition, when any product is sold, a tree is planted through their partner organization Trees for the Future. You can read more about that here. Karen and I met while we were both graduate students at Arizona State University studying counseling psychology- we endured some long study sessions together but have fun memories of Phoenix Suns games and taking a girls trip to Vegas! While we were in school, Karen was volunteering and doing her internship at Healthy Futures, a practice in Scottsdale that specializes in treating eating disorders. (In fact, one of the charities that she donates to is NEDA! The National Eating Disorders Association- more on that below..). Anyways, she got a job there after graduation and worked for awhile before taking a break to launch her clothing line. I had a chance to ask her some questions and wanted to share more with you about what she is doing!!


Q: What inspired you to start Grateful Tree? And where did the name come from? 

Karen: Grateful Tree is a combination of things I love: Positivity, apparel with a cause, comfortable clothing, helping others, & the fashion of gratitude. Last year I was going through much work stress. I craved a creative outlet and something that was light hearted and fun. It felt right to have giving as a key component. The name- “Grateful” came because I wanted to promote the fashion of gratitude; that a shift in thoughts and perspective towards finding appreciation is powerful in times of distress and crucial for finding enjoyment in life. I chose a virtual “Tree” due to my liking of metaphor and symbolism. Trees encompass meaning from so many things; growth, nature, yoga, strength, stability, and beauty. 

Q: Tell me about your shirt that raises money for NEDA!
Karen: I’ve dedicated the Grateful “Hope” shirt to NEDA. Grateful Tree will donate 30% of proceeds from sales of this tee to help support their endeavors. The shirt is turquoise, vintage soft, and made in the U.S.A.

The Grateful 'Hope' Shirt

Q: Why did you choose NEDA as a charity to give to? 


Karen: I’ve been familiar with the work of NEDA for the last few years while working as a clinician in a counseling clinic specializing in the treatment of eating disorders. I admire their creative ventures that bring hope and awareness to communities. Societally, I think that eating disorders are misunderstood and underdiagnosed. Having frequently witnessed the strife that they can have on individuals and families, I feel tremendous compassion for the cause.


I am so proud of Karen for all that she is doing to raise awareness of eating disorders and donating time and money to such a great cause. Beyond that, it's exciting to see someone pursuing creative and unique avenues to impact the lives of others in positive ways. I would encourage you all to check out the website, which is located at www.thegratefultree.com  --you can access it by clicking here. Karen also has a blog that you can check out here! If you are interested in updates and new products, you can also follow The Grateful Tree on Facebook! 

The Week in Review...

As National Eating Disorders Awareness Week draws to a close (well, it's actually over as of yesterday- haha), I wanted to share a few quick highlights from went on in Raleigh this week. There were several events open to the public (if interested in seeing what they were, follow this link) and overall, they were pretty well attended! Ellen Morrison, a local dietician specializing in eating disorders, gave a talk on Tuesday night, in conjunction with a brave and strong recovered patient. Together they discussed what to do if you suspect a friend or loved one is struggling with an eating disorder. It was such a great presentation, and people had opportunities to ask questions and share. It was a great night. If you are interested in the information that was presented that night, shoot me an email or let me know in the comments section of my blog and I can get that for you!


On Thursday night, the documentary Beauty Mark was shown in Jones Chapel at Meredith College. I had not seen it before, and I highly recommend it. Diane Israel documents her journey of recovery from an eating disorder, as well as the media's influence on how we define beauty in our culture. Take a look at a clip below!


 


The last event of the week was a fashion/art show that honored women of all sizes and shapes. It was really a beautiful night. If I'm being totally honest, I was a little hesitant about the whole idea of having a fashion show, just because the fashion industry is SOO loaded when it comes to beauty/eating disorders/etc. While I understood the intention, and I knew that the models had been nominated for this event based on qualities of inner beauty, I still felt like a fashion show might send the wrong message. But I was SO wrong. It was actually such a powerful experience to see such a diverse group of young women modeling (cute clothes I might add- thanks for donating the clothes for the night, Francesca's!!). We also were able to auction off some art that had been donated by eating disorder patients. Proceeds will benefit NEDA, and will be added to the donations that are have been given for the Raleigh NEDA Walk. 

If you are interested in participating, volunteering or walking in the Raleigh NEDA walk that is coming up on Sunday April 3, follow this link to register or send me an email for more info! Would love to see your smiling faces, out supporting a great cause on an April Spring day! :) And as a disclaimer, you don't have to walk on the day of the event. You can just come out and show your support! There will be different things going on- booths, a speaker, a silent auction... I can't wait! :)

Happy New Year, friends! While I planned on my first post of 2011 being lighthearted with some encouraging thoughts for the New Year (don't worry, those are coming soon), I felt like I needed to first address something that has been coming up the last few days in many conversations that I have had with friends and clients alike. French model Isabelle Caro died at age 28 after a long struggle with anorexia. She had been struggling with anorexia since her youth, the struggle spanning half of her short life. When she entered the world of modeling, she was already struggling with her eating disorder; however, the environmental pressures resulted in further triggering her into an extremely dangerous state which in 2005 ultimately led her into a coma. Doctors thought that she would not survive, but she came out of the coma, was discharged from the hospital and continued to model. She wanted people to see the devastating effects and impact that an eating disorder has on its sufferer, and as a result, she decided to pose nude for an Italian advertisement in 2007 in an attempt to de-glamorize the thin ideal. More recently, within the last few years, she had been on different television shows and news programs discussing her experience with anorexia. Her recent death is extremely upsetting- and this entire story has raised some really important questions for me.

First, in 2007, when Isabelle posed for this campaign, she reportedly said regarding her intentions and hopes for such a campaign.. "I've hidden myself and covered myself for too long. Now I want to show myself fearlessly, even though I know my body arouses repugnance. I want to recover because I love life and the riches of the universe. I want to show young people how dangerous this illness is. " I think what makes me so sad about this is that she wanted to recover, she wanted to live a full life, and yet she wasn't able to do it on her own. Anorexia is a mental illness, and it is extremely difficult for one to recover on her own. I guess I just wonder if her death could have been prevented. Why did the people around her continue to allow her to be the face of anorexia in the media, rather than helping her take the steps to health that she could not take on her own? I am not saying that her death is the fault of her acting coach, or booking agent, or doctor, or whomever, but when someone suffering from an eating disorder reaches a certain point (not just weight wise- but health wise), hospitalization/treatment is necessary for recovery. How is it that she was made famous by her eating disorder, and yet people stood by and let her continue in it? I'm angry that she was encouraged and supported to keep putting herself out there and it makes me wonder why the people closest to her did not stop her and lovingly get her the help that she needed. I know that the sufferer has to want to recover, and no one can force recovery, but it sounds like she did want to recover.. she just was not able to do it on her own, like so many others. I don't know if the people around Isabelle tried to get her into some kind of treatment, and I would have to imagine (or hope) that they tried at some point. But I think this whole story highlights both the nature of anorexia as a mental illness AND the importance of people receiving the appropriate care, treatment and help that they need-- and how sometimes that means that they NEED help from others in order to get there.

Secondly, the Italian fashion house that promoted Isabelle's 'no anorexia' campaign wanted to support Caro by using " the naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion. " I think that eating disorder education certainly needs to happen, and I respect the efforts of those involved to that end. What concerns me is that eating disorders are not caused by the fashion industry. Certainly the thin ideal, the unrealistic standard of beauty created by the media etc contributes, but if the fashion industry causes eating disorders, then why do we not all have them? It is because eating disorders are caused by many different factors, including significant genetic ones. 

I guess all of this got me thinking again about helpful ways to educate people about eating disorders. How do we effectively portray the severity and danger of an eating disorder while also not plastering photos around that can be more triggering and harmful than good for people to see? When someone suffering from an eating disorder sees a deathly looking skeletal body and may not look the same, she may be tempted to think that she is not really suffering or struggling as badly, or that her health is not being impacted. And in some ways, images further stereotype what an eating disorder 'looks like.' One in four college aged women suffers from eating disorders, but that does not mean that one in four college aged women are walking around looking like skeletons... or that their eating disorders are any less of a threat to their health because of what they look like. I think we need to be careful about how we communicate about eating disorders. I don't know that I have any good global solutions at this point, but I think it's important and necessary to ask the questions. 

In all of this, I am just sad that another life has been lost as a result of a devastating mental illness. I hope that her death is not in vain, and that she may serve as a reminder to all of us that anorexia (in addition to other eating disorders) is a real and dangerous illness that is capable of tragic outcomes when not treated.  

Rachel Roy: A Reminder in Making a Difference

About 2 months ago, designer Rachel Roy presented two of her Fall 2010 collections at Nieman Marcus at Short Hills mall in NJ to benefit NEDA, the National Eating Disorders Association. All of the proceeds of ticket sales benefitted NEDA to support research, prevention and improved accessibility and quality of care for eating disorder treatment. Even though this happened almost 2 whole months ago, I just read about it and felt the need to mention it for a few reasons.

First, a designer supporting NEDA and seeking to raise awarness about eating disorders deserves a mention! But secondly, it is a good reminder that no matter what our vocation, we can all do something to contribute, raise awareness, etc. If you aren't into promoting healthy body image or raising awareness about eating disorders (we aren't all passionate about the same things thankfully, which makes life a little more interesting!), you are probably passionate about something! And this is a great reminder that we can all make a difference, no matter how big or small. Whether you contribute financially, give of your time in some way, or do something entirely creative is up to you! But consider how you might be able to make a difference in the lives of others! You might be surprised to find that you end up having greater perspective in your life as you work to serve and contribute to those around you.

A History of Our Bodies and Beauty

One thing I have been thinking about lately is trends. They come and go, but while a trend is hot, a majority of people (not everyone, but a lot of people) follow whatever is popular- whether it be a clothing style, accessories (silly bandz anyone?), music, a book or author, electronics, etc. Just an FYI- I'm not knocking on following trends, because let's face it, I'm blogging :)

But as I have been thinking about trends, one thing that has really hit home is the way that 'beauty' and our bodies have been subjected to trends over time. For example, in the early 1900's, Victorian women wore corsets (pictured to the left) in order to make their waists appear smaller for the expressed purpose of accentuating their hips and butt, and to give them the illusion of being rounder and fuller. 20 years later, flapper girls were binding their breasts and working to achieve a boyish figure, thin and straight. 30 years later in the 1950's, Marilyn Monroe was THE icon of beauty. It surprises many people that she was a size 16. She had curves, and her body was the ideal.

It is important to note, as an aside, that throughout the shifts in trends with bodies and beauty, most of us women have tried hard to emulate them, no matter how radical the shift. Case in point, only 10 years later, Twiggy, the super skinny model (hence the name Twiggy) was all the rage and people wanted to look just like her! While thinness and weight loss have continued to be trends since that time, the 1980's were a time in which being fit and toned was considered ideal (Jane Fonda anyone?). When the 1990's rolled around, Baywatch Babe Pamela Anderson was a global icon- she was skinny with huge boobs, which became a major trend in the 90's. If you look around now, the majority of these 'looks' or 'ideals' seem to be outdated, meaning they are no longer in style. How do our bodies and beauty go out of style?

One thing that I have been thinking about is the sheer absurdity of our natural bodies (and how we define beauty) as being defined by trends. Surely, fashions change, and how we wear our makeup and clothes, etc, will change. But I think that we must learn to accept our bodies as they are, and celebrate them as they are because otherwise, we will have a relationship with our bodies that forces us to adapt and change with the trends, meaning we are never able to accept ourselves as we are. The only way for us to feel beautiful is to change ourselves. When the trends begin to change, we must change in order to accept and like ourselves and our bodies. That just seems backwards. It doesn't mean that we all don't ever play into the dynamic of trends, but I think that in considering the history of beauty and our bodies, we may see that beauty is something that goes way deeper, and cannot be defined by trends. If the ideal of beauty is changing every 10, 20, 30 years, maybe we should at least consider defining beauty in ways that don't change. It might help us be more confident, it might help us to accept ourselves and consequently, really love who we are! Think about it, and see what you come up with. Would love to hear your thoughts!

**(History/facts taken from thesite.org)